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Connecting with your Clients
May 16, 2012 - 10:09:23
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May 16, 2012 - 10:09:23
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By Liz Bachhuber
Are you looking for ways to better serve your clients? How can you bring more value to your interactions with them? Here is an interesting article that discusses just that. It promotes the importance of being prepared for each interaction and clearly defining what goals you are trying to help your clients achieve. I hope you find value in this concise article!
Posted by: Liz Bachhuber
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Social Media..is now the time?
May 09, 2012 - 09:40:53
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May 09, 2012 - 09:40:53
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Social Media...is now the time?
By Mark Taber
Last month some of us from Wind River attended our annual industry forum, the Electronic Transactions Association(ETA), which is part of our commitment to stay current on industry trends and innovative solutions for our clients. Each year, the majority of the presentations are on technology: new terminal enhancements, point of sale solutions, software, etc. This year, I noticed a trend toward solution development for clients, social networking and value added products and services.
I found most interesting a session on social networking presented by a panel of experts that are practicing it today. Social media has changed the way businesses can connect with their clients, potential clients, the media and general public. Followers develop deeper relationships with the companies, sharing experiences and supporting brands.
At Wind River, one of our strategic initiatives for 2012 and 2013 is to develop a social media strategy to provide more resources to clients beyond our website blog. The ETA presentation outlined specific strategies for each of the main channels: Twitter, FaceBook, YouTube, LinkedIn and Google. Relevant, timely content was most important as was a human touch factor. Some businesses use it to support community events and not-for-profit fundraisers. Some Tweet from live events. Others feature clients’ successes, expansions or other significant news.
As we build out our strategy I would be interested in learning how you use social media within your businesses, what type of resources you would like to see from us to help you grow business or become more cost effective, and the pros and cons you have gathered through your various experiences. We believe sharing this information on our Blog will not only provide us insight but also for the other 800 registered blog subscribers. So please, share your thoughts.
Thanks for subscribing to this Blog and for your comments.
Posted by: Mark Taber
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2012 Crazylegs Classic - Team Wind River
May 07, 2012 - 12:04:08
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May 07, 2012 - 12:04:08
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On Saturday, April 28, Team Wind River participated in the 31st annual Crazylegs Classic. It was Wind River’s first ever Crazylegs team, and despite the rainy/windy/cold conditions, we had a great time! Our group included 32 employees, family members and friends who were willing to brave some miserable weather to complete the 8K run or 2 mile walk through downtown Madison.
The Crazylegs Classic is a run/walk held each spring to benefit the UW Athletics Department. It is a uniquely Madison event, and worth trying at least once just for the experience! Team Wind River will definitely be signing up for the 2013 Crazylegs Classic. (Which is just 356 days away, in case you’re wondering.)
If you’re interested in finding out more about the Crazylegs Classic, check out their website at http://www.crazylegsclassic.com/. And if you’re part of a Crazylegs team, we’d love to hear your stories. How many years has your team been running Crazylegs? How does your group get fired up for the race? Let us know!
Posted by: Annette
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What is the difference between a partner and a vendor?
May 03, 2012 - 14:52:34
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May 03, 2012 - 14:52:34
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Some people may find that this is a question that they seldom think about when choosing a merchant processor. Many business owners feel that finding a merchant processor is a “necessary evil” that they have to deal with if they choose to accept electronic payments. What if there was a merchant processor out there that changed this notion? What if that merchant processor did more than just process your debit/credit cards? What if they were also looking out for the best interests of your business?
Wind River recognizes that as the methods for payment acceptance become more complex, it is important that our clients have the support that they need to make educated decisions for their payment processing. These methods are what will save them in processing costs and efficiencies.
As a Relationship Manager at Wind River, I am always striving to provide a client experience that is unique to the card processing industry. I feel that it is important to engage with my clients on a meaningful level. There are duties that I perform that are not unlike many customer service agents that work for large processors. However, my role does not just entail supporting my clients, but listening and responding to their business needs.
If you are currently a client with Wind River, I hope that you are taking advantage of the services that your Relationship Manager can provide. If you are currently processing with another company, give us a call to experience a whole new level of customer service 1-800-704-7253
Posted by: by Sara Herr
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What is VISA FIXED ACQUIRER NETWORK FEE?
May 02, 2012 - 16:15:19
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May 02, 2012 - 16:15:19
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You may have noticed a new fee on your April statement called VISA FIXED ACQUIRER NETWORK FEE. VISA introduced this fee starting April 1, 2012. The fee will vary from month to month and is based upon your previous month’s volume. For example, your FANF fee in April is based upon your VISA volume for the month of March. This fee may also vary depending on your number of merchant IDs and combination of Card Present/Card Not Present transactions. For details on your estimated fee click here.
As with all fees assessed by VISA, Wind River Financial will pass through this rate at cost. Please see our previous blog for more information on FANF. If you have any other questions on the April fees contact your Relationship Manager at 1-800-704-7253.
Posted by: Jennifer Hahn
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