After a successful debut in 2016, the American Family Insurance Championship will be returning to Madison and Wind River Financial is proud to again sponsor this world-class event.

American Family Insurance and 12-time PGA Tour winner and Wisconsin native, Steve Stricker will be hosting the PGA Champions Tour. This tournament is a 3-day, 54-hole stroke play event held at University Ridge Golf Course, June 19-25, 2017.

Most importantly, proceeds from the event benefit a number of local charities. In 2016, the tournament raised $1,089,000 in charitable proceeds for American Family Children’s Hospital and 33 local charities –one of the highest grossing first-year PGA Tour Champions events.

While the tournament draws some of the top players on the tour and raises money for worthy causes, its economic impact in the region is also notable – $12 million in 2016. Last year’s tournament was made possible by 1,200 volunteers representing 15 states. The event also drew more than 56,000 spectators to the region from 26 different states.

The event, which will be broadcast on the Golf Channel, will also include celebrity golfers, an Executive Women’s Day and Youth Day.

To learn more about the American Family Insurance Championship, visit www.amfamchampionship.com.