For the fourth consecutive year, the American Family Insurance Championship is returning to Madison, Wisconsin, and Wind River Financial is proud to once again sponsor this world-class event.

American Family Insurance and 12-Time PGA Tour winner and Wisconsin native Steve Stricker are back to host the PGA Champions Tour. The tournament is a 3-day, 54-hole stroke play event held at University Ridge Golf Course, June 21-23, 2019.

One of the most popular draws at each year’s golf tournament proves to be the nine-hole celebrity scramble. This year’s scramble will take place during Saturday’s second round, and we’re excited to share that Jack Nicklaus, arguably golf’s greatest player of all time, will participate in the group. Joining Jack are Green Bay Packers legend Brett Favre, local favorite and two-time U.S. Open champion Andy North, and country music superstar Toby Keith (who is playing to a sold out crowd at Breese Stevens Field in Madison the night before) to round out the celebrity foursome.

Most importantly, proceeds from the event benefit a number of local charities. Since 2016, the tournament has raised $4,781,500 in charitable proceeds for 185 charitable recipients including the American Family Children’s Hospital.

The tournament draws some of the top players on the tour and raises money for worthy causes, but its economic impact in the region is also notable – $41 million since 2016. Since the tournament’s inception, it’s drawn over 186,000 spectators to South Central Wisconsin from 29 different states, not to mention the selfless work from over 3,330 volunteers representing 15 states.

The American Family Insurance Championship will be televised on the Golf Channel all three days. We are honored to yet again be part of this exciting event. To learn more, visit www.amfamchampionship.com.