Why SaaS Payment Monetization is a Short-Sighted Strategy

Most assuredly, monetizing integrated payments is a smart move. Short-sightedness comes into play when monetization, in and of itself, IS the strategy. The focus at that point becomes revenue and the ability to drive as much as possible from the payment integration. There is a bigger picture, though. One that can have a far greater impact on the revenue growth of SaaS providers. This article provides details on that bigger picture strategy.