Adoption of EMV chip technology by merchants may be slow but it’s already working to prevent card fraud. I was recently interviewed for the article Chipping In to Prevent Fraud by Jason Busch for InBusiness Madison magazine.
This article is a nice recap of where we started in October 2015 as the liability shift went into effect and where we are heading as chip cards have become prevalent. Here at Wind River we are working diligently to convert our clients to EMV capabilities to reduce card present fraud. As expected EMV is fueling a shift to online fraud. We are prepared to help you there too.
Our Team of payment experts is recognized as “Best of the Best” in the payment industry. If you have concerns about your security or EMV capabilities let us help you. If you are confused by the industry jargon, let us help educate you. Our entire team is ready to assist you. Just contact us.