Simply integrating payments in your software without a solid strategy won’t necessarily set you apart from competitors. Without a plan, payments are simply table stakes that allow you to effectively compete – not surpass.
To be different, you need something different – something better than what the other guys are offering. Something that will allow you to attract and retain more customers. To do this, you need a partner that doesn’t just enable payments but one that alleviates specific pain points – for both you and your customers.