A Navigational Guidebook for Business Owners

How to Thrive in the New Age of Credit Card Payments eBook from Wind River Financial

The world around us is in a state of change. This is particularly true when it comes to customer preferences, payment methods, and channels of engagement. Advanced technology along with changing consumer needs and expectations – some generation-based and some pandemic-created – have ushered in a new age of credit card payments. This goes well beyond traditional swipe and sign and includes:

  • Broader adoption of digital channels and diverse payment methods in B2B and B2C
  • Growing customer preference for touchless interaction at POS
  • Higher costs associated with expanding payment channels
  • Greater vulnerability of your customer payment data

The rapid dawning of this new age in payments presents quite a challenge for many businesses. You may have been progressing right along on a comfortable path when something like a worldwide health crisis forces a sharp left turn. Suddenly, you find yourself surrounded by trees in the middle of an unfamiliar forest. Which way should you turn? How do you traverse this new terrain?

Our latest eBook, How to Thrive in the New Age of Credit Card Payments, can help guide you through these questions and more.

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