Seems like wherever you look these days, you’ll read a headline about customer engagement, enhancing customer loyalty, elevating the customer experience or something similar. It’s all very interesting but how do you cut through the clutter to really understand how these strategies apply to your business?
Customer loyalty can seem very daunting, but in my 20+ years of helping companies build relationships with customers, I have found that many loyalty truths actually were instilled in us as kids. We all remember “Mom-isms” – you know, phrases like “if everyone else jumped off a bridge, would you?” or “if you can’t say anything nice, don’t say anything at all.” But did you know that both are key customer loyalty tenets!
Another loyalty principle is based on the 5-Second Rule. For those who may not be familiar, the 5-Second Rule is the kid’s code of conduct for eating something that had dropped on the floor. If you pick it up within five seconds, it’ll be safe from germs. This rule typically applied only to M&M’s or Cheetos or something equally tasty. It definitely did NOT apply to broccoli or peas!
To find out how these and other lessons can help you grow your business, plan to attend one of my sessions at the Wind River Innovation Exchange and Client Appreciation Event on September 8.
We’ll be discussing what the 5-Second Rule, Jumping off a bridge, and other childhood-isms teach us about engaging with our customers and building their loyalty.
Looking forward to seeing you there!
Guest Blogger and upcoming Speaker Vicki L. James