At Wind River Financial we believe it’s important to be an active part of our community whether it’s giving our time volunteering or participating in local charity events. Each year we look to support local efforts that are in line with the goals and values of our family business. That is why it was important for us to participate as one of this year’s “Play it Forward” sponsors of Madison’s Zimbrick Family Eve event. Zimbrick Family Eve is a popular New Year’s Eve family-friendly celebration that started 25 years ago as “Firstar Eve.” It’s become one of Madison’s time-honored community celebrations in that it includes activities and entertainment for everyone to enjoy on New Year’s Eve.

 As a Play it Forward sponsor, Wind River Financial was tasked with giving away 150 tickets to the Zimbrick Eve event. We wanted to choose a local partner that is both family-orientated and supports children’s programs which is why we immediately thought of the YMCA of Dane County. Knowing how much The Y has done for our community by promoting programs that support active and healthy lifestyles for children and families, it was an easy choice donating our tickets to their cause.  Currently the Y is promoting their Y5210 healthy living guidelines for kids which is an awareness program branded at the YMCA and growing rapidly in popularity and success throughout schools in the US. The program’s goal is to encourage children to have the following daily: 5 fruits and veggies, no more than 2 hours of screen time, at least 1 hour of physical activity and 0 sugar sweetened drinks.  Wind River strongly identifies with the goals of the Y5210 program and other programs the YMCA is currently promoting to help kids be active and live a healthier lifestyle.  We believe together we can help make a difference, one child at a time.

If you’re looking for a family-friendly New Year’s Eve celebration this year, look no further than Zimbrick Family Eve. The event takes place at Monona Terrace and KEVA Sports Center and will include a circus area, animals from Henry Vilas Zoo, Glen Gerard Magic Shows, Bubble Wonders and so much more! The event starts at 5pm and goes until 9pm. For more information, check out Zimbrick Family Eve online at