If we were eavesdropping on your company strategy meetings, we’d probably hear you lament about the increasing commoditization of your business. You’d be wondering how to stay competitive, how to deliver value beyond price, how to stay relevant when every buyer seems fixated on cost alone.

Sound familiar?

The payment processing business is no different. Wind River Financial knows the importance of aggressive pricing. But our clients tell us there’s more to it than that.

Take the time to understand my business, they say. Be there when I need you. Be there when I don’t even know that I need you. Protect me from virtual intruders. Talk to me about new technology. Make sure I’m not overpaying for transactions. Give me some fresh ideas. Be my interpreter when Visa, Discover, and MasterCard send out memos written in legalese. Train my people. Be honest. Tell me what I’m paying for and why.

That sounds a lot more like a business partner than a payment processing warehouse. And it’s exactly the way we’ve done business for more than a decade.

Wind River also partners with banks on a variety of credit risk management services and merchant programs.